Before the advent of the internet access to large audiences was restricted to a few media outlets. Newspapers, broadcasters, magazines and production houses owned the majority of the media space that was consumed on a regular basis.
Online media has changed the landscape of business. Anyone can now create media and share it on an online platform that is distributed to an unlimited number of customers. This increase in reach is known as “Owned Media.” When used effectively, Owned media can be one of the most effective marketing tools for a company.
However, the ease with which content can be produced and shared could create issues. Internet memes, unauthorized song use, and popular Internet memes are a few examples of how the absence of clear copyright laws makes it difficult to control online media.
In 2023, when your business produces and distributes its own media to customers on a list and is considered to be a “media company”. This includes companies that create their own content such as YouTube videos, podcasts and ebooks. A digital media company’s aim is to reach out to their audience and grow the brand via word-of-mouth and social media. These goals can be achieved by using paid advertising platforms like PPC, Facebook Ads and Google Adwords. However successful social media marketing requires an extensive amount of time to be successful.